Sardinia/Italy

About the Programs

Organized several marketing and communications training programs for selected early-stage companies in several innovation sectors, held in Cagliari, Sardinia. Focus was on improving the marketing and communication approaches for the US market (e.g., business interactions and meeting follow-up, US focused materials such as presentations, printed materials, and websites). The programs also included individual feedback sessions to help companies with their internationalization strategies as well as ‘thinking globally’.